Marketing in Focus

Melissa Upjohn graduated from the University of Waterloo with a BSc. in Biology and Masters in Business Entrepreneurship and Technology. She has been involved in marketing projects with her University, Bell Canada, and a start-up company, 2G Robotics, where she helped launch the first under water laser scanner.

Melissa now works as the Assistant Customer Marketing Manager for BC at Labatt Breweries of Canada. During her time at Labatt, she has worked on several marketing programs including UFC, Superbowl, and Crankworx. Her responsibilities include implementing and executing trade programs to help raise brand awareness in BC.

With over 8 years agency experience and a diverse educational background spanning fine arts, business and marketing Mike brings a strong combination of creative thinking and sound business knowledge to TAXI where he currently oversees the account group in the Vancouver office.

Joining TAXI in 2007 when the Vancouver office opened, Mike’s focus has been on developing clients such as TELUS and Westminster Savings. In addition he also led the award-winning rebranding of local, premium food store Meinhardt, as well as work for the Vancouver Aquarium and others.

Before joining TAXI, Mike worked at Grey Vancouver and Seattle where he managed accounts such as Amazon.ca, ADT Security Services, Expedia Cruise Ship Centers, Quadrant Homes and the HIV Vaccine Trials Network.

Rachel manages Media Profile’s Vancouver office with a firm grip on top west coast bloggers and the latest changes at local media outlets. Rachel is certainly a news junkie and loves to consume news of all kinds from regional business to the latest on the local entertainment scene and pop culture.

A graduate of Indiana University’s School of Journalism, Rachel enjoys coming up with fresh ideas on how to reach various audiences through her relationships with media and creative approach to telling a story. While leveraging her knowledge of the media landscape in Alberta and British Columbia, Rachel helps to generate media coverage for clients in top mainstream media outlets and the most frequented blogs. Leveraging her experience with social media, Rachel incorporates digital strategy into communications plans from helping to build a brand on facebook to generating a buzz on twitter and other online platforms.

A doting dog owner and devoted volunteer at the Vancouver SPCA, she works to spread the word on behalf of animals everywhere. If you can’t find Rachel walking her dog Bandit on the seawall, it’s best to head to YVR – she’s likely en route to Calgary, Edmonton or Vegas – Rachel truly does have the west covered!

Bart’s role as a managing partner and project manager ensures great working relationships with all our clients. Bart received his bachelor of business administration from Simon Fraser University with a double concentration in Management Information Systems and Finance. Prior to joining Tidal Multimedia, Bart worked at Inex Pharmaceuticals, Intrawest and GrowthWorks Capital.

Jason is the managing partner and project coordinator of all technical issues at Tidal Multimedia. Jason received an honours degree from Simon Fraser University and was recognized as one of the top three entrepreneurs in Canada in the CIBC Student Entrepreneur of the Year Awards. Jason is also an avid cyclist, swimmer and runner and competed in the 2009 Triathlon World Championships in the Gold Coast of Australia.

C. Gail Tibbo CMRP CME, is President of Incisive Marketing Inc., a Canadian strategy and intelligence consultancy, and the founding Portfolio Chair for Business Intelligence for the Canadian Marketing Research and Intelligence Association. She is a marketing strategist, analyst and researcher, author and educator, and has empowered many firms to enhance and streamline their marketing capabilities. Gail holds an MBA from UBC, and undergraduate studies (BSc & BEd) in statistics, research and education from UofT and Acadia.