SoLoMo
“SoLoMo” is a social-mobile trend and is a portmanteau of Social, Local and Mobile media. It describes the process of how “Mobile allows you to be active at any Location and at the same time to be connected to your entire Social graph, or network and their opinions, advice and buying power” (theinnovizer.com). This term originated from check-in social media sites such as FourSquare and is now possible on Facebook and Google. Instead of searching for things, deals and information are “pushed” to you based on your activity and check-ins, such as things that are near by or supposedly relevant to your interests.The integration of the user’s social networks are extremely crucial to this usage. This new phenomenon could prove to be beneficial to companies or marketing campaigns as information gets spread faster and covers a larger distance. However, “bad” campaigns as well as blunders also receive this same benefit.
The way I see it, SoLoMo seems like a database of consumer collected statistics and their buying habits. It may be difficult to sort through, but this information is helpful to companies.
How important do you think the use of mobile devices is towards marketing? Is something missing from the “SoLoMo” structure?
credit: http://theinnovizer.wordpress.
A Blog Post written by SMA Public Relations Committee
