Guerrilla Marketing

– February 27, 2011

Been to the SFU Burnaby Campus Convocation Mall lately? If so, have you noticed a makeshift homeless area near the front of the Library?

With the campaign officially launching by the end of the week, No Home has set up a guerrilla marketing site to initiate buzz and interest – check out the images below!

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About No Home

No Home is a charity awareness campaign organized by students in collaboration with the Covenant House of Vancouver with the intent of raising awareness about youth homelessness in Vancouver. Through involvement with the local community, No Home strives to make a difference for those individuals forced to live on the streets.
Images

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Donation Measure

Current Amount: $8519.18

Which means...

= 1 Homeless Youth Reached
= 1 Meal for 1 Youth