Click the project names for more details!
IBM World Community Grid
Project Manager: Kiana Kharabi
Operation: August- October 2010
Overview: SMA was approached in early August for expertise in marketing and promotions to assist in creating awareness of IBM’s World Community Grid (WCG) initiative. Our overall goal was to encourage students and faculty at SFU to participate in contributing to major humanitarian efforts such as cancer research and hunger alleviation through the simple means of downloading the WCG software.
Methods: Print brochures, email blasts, social media, promotional video, and in-person approaches during Week of Welcome and Clubs Day.
Obstacles: Given the short time frame, the team undoubtedly worked under stress and pressure, however, the team was able to collectively pool resources and accomplish spreading awareness to students and faculty.
Outcome:Though the initial goal of 100 registrants was not met, members have learned
valuable experiences for the future and are proud of the contribution made towards global change. The project has opened doors to working with great companies and great clients, and there is now endless potential to work further.
Interested in getting involved in this initiative? Contact Emily (ell7@sfu.ca) for more information about World Community Grid and how you can do something by doing nothing.
Subway
Project Manager: Jane Chiu
Operation: Ongoing (since Fall 2009)
Overview: BD continued the successful Subway Monkey Campaign that allowed students at SFU to hunt for the Subway Monkey on coupons redeemable at Subway on campus.
Methods: Guerilla marketing, coupons, social media
Obstacles: Sometimes Subway team members would turn around and find stalkers following their planting route! Not all visitors purchased additional items as hoped when the coupons were redeemed.
Outcome: Well researched, organized and executed.
Look out for Subway Monkeys again next semester!
Warner Bros
Co-Project Managers: Arvand Alviri and Winnie Jung/ Joanna Luk and Songyi Jeon
Operation: Summer 2010- Spring 2011
Overview: BD assisted the Warner Bros campus representative in promoting upcoming movies including Inception, Due Date and Harry Potter.
Methods: Promotion tables, advance screenings, guerilla marketing, social media
Obstacles: SFU has certain regulations against large companies promoting on campus that restrained BD’s marketing capacity.
Outcome: BD had the opportunity to develop a variety of campaign and snagged some awesome swag.
Project Manager: Arvand Alviri
Operation: Fall 2010- Spring 2011
Overview: BD conducted research to develop marketing product alternatives in way-finding media technology.
Methods: Market research, presentation
Obstacles: BD was not able to execute marketing for this account.
Outcome: BD was able to develop multiple marketing plans for the company, but did not proceed with execution.
Co-Project Managers: Kyle Low and David Yuen
Operation: Spring 2011
Overview: BD was hired to help with the overall marketing and promotion of Cactus Club Café at Broadway and Granville.
Methods: Market research, event planning
Obstacles: Communication and difficult with the client.
Outcome: BD was not able to execute the marketing campaign but learned a lot about planning and client management.
Project Manager: Mona Liu
Operation: Spring 2011
Overview: BD worked with an anonymous partner to conduct market research about business case competition expectations and satisfaction.
Methods: Online survey, draw prize, social media
Obstacles: Two versions of the survey were made; the first version of the survey was too long.
Outcome: BD collected data from sixty-six participants for the client.
(Please note this survey is now closed) http://www.surveygizmo.com/s3/
459821/Case-Competition-Expectations-and-Satisfaction
Co- Project Managers: Adrian Siy-Yap, Ashley Boey and Orlando Bustos
Operation: Spring 2011
Overview: BD helped increase awareness about the importance of stress relief through aromatherapy to SFU students on campus.
Methods: Promotional table, contest, market research, social media
Obstacles: The promotional table operated for three days lending to long hours of hard labour by the dedicated team.
Outcome: BD was able to successfully promote the company and its initiatives.
Look out for Smell This! Aromatherapy at the Blanche Macdonald store on
Robson, coming soon! www.smellthis.ca
Project Manager: Kevin Sehra
Operation: Spring 2011
Overview: BD participated in an international campaign to promote the launch of the newest game application for iPhone and android.
Methods: Street team, guerilla marketing, social media
Obstacles: Short timeframe to execute the intended project campaign.
Outcome: Project Manager was effective in leading team to develop the marketing campaign.
Co- Project Managers: John Suyte and Man Hong Yeung
Operation: Spring 2011
Overview: BD worked to promote local up-and-coming artists through online media.
Methods: Market research, online survey, event planning
Obstacles: Communication was difficult to maintain with the client.
Outcome: Project Managers were able to break into the music industry and learn how to focus on client management.
Project Manager: Emily Louie
Operation: Spring 2011
Overview: In the last semester of the year, BD researched and contacted various companies in hopes of securing new project partnerships in the new year.
Methods: Market research, cold-calling, external relations
Obstacles: A low return rate of companies contacted.
Outcome: We were able to gain the interested on one prestigious company.
Contact Kyle Low, the Director of Business Development 2011-2012 if you
are interested in working on new projects this year!
Like what you see? Interested in getting involved? Contact Emily for more Business Development opportunities at ell7@sfu.ca!