SMA Executives are able to gain relevant marketing experience by participating in various committees.

These committees are created when we’re planning an event. Since each separate event formulates a new committee, there’s lots of opportunity for you to volunteer to coordinate or help out at the event! Keep an eye out on the News page and attend the weekly General Meetings to get involved in an event.

Business Development Committee

Experience the thrill of integrating multiple marketing techniques and channels by joining Business Development in our quest to help a wide range of businesses reach their marketing objectives. The “SMA for Hire” program allows BD members to gain practical hands-on experience by working closely with real companies. We will help you attain your goals by holding workshops, providing opportunities for project management and membership, and providing ongoing feedback and mentorship. Don’t miss this opportunity in adding valuable experience to your resume, as well as finding employment opportunities!

Email jjchao@sfu.ca and jvnguyen@sfu.ca for more details!

Corporate Relations Committee

The Corporate Relations committee is responsible for representing and liaising between the association and invested stakeholders as well as the larger marketing community. Corporate Relations focuses on the development and strengthening of professional business relationships and the reputation management of the association as a whole. This committee offers opportunities to cultivate and enhance professional skills including cold-calling, project management, and strategic event planning and execution, among many other industry assets by honing in on two primary areas: speakers and sponsorship. The exposure gained with professionals through the organization of speakers series, workshops, or securing of in-kind sponsorship provides accelerated marketing experience, but perhaps most fundamental of all – networking practice. The Corporate Relations Committee serves as an excellent platform for connecting with marketing specialists and as a valuable stepping stone to building relationships with potential mentors and employers.

Email grigor@sfu.ca for more details!

Social & Fundraising Committee

Have you ever wanted to organize great fundraising, charity, or social events? The Social & Fundraising Committee provides you opportunities to expand your network. In addition, our committee allows you to learn how to plan an event with all the necessary tools and resources that you’ll need. Although previous experience is not required, dedication and openness to experience is desired!

Join the Social & Fundraising Committee today to get hands-on experience for project managing and creating new friendships within the team!

Email tinab@sfu.ca and gghe@sfu.ca for more details!

Public Relations Committee

Are you creative? Interested in topics like advertising for events, branding, and publicity? Want to be part of the team that represents and speaks for SMA? If so, the Public Relations Committee of SMA is perfect for you! The PR Committee is the driving force that defines and shapes how SMA is represented. By joining the PR Committee, you get to develop and improve your PR knowledge and skill sets including: writing blog content, using social media, and public speaking/presentation skills. Additionally, these experiences are complemented with project management opportunities, such as organizing Agency Tours and Workshops. We work with both internal and external media contacts, whether they are SFU Business students or PR industry professionals to ultimately brand and show them what SMA is all about! Be a part of it!

Email lidavidl@sfu.ca and klt5@sfu.ca for more details!

Promotions Committee

Do you have an idea that you want to bring to life? Are you looking for an outlet for all of your creative energy? Then SMA’s Promotions committee is right for you! In the Promo committee, we teach you all about the SMA brand, we design all of SMA’s promotional material, and help create SMA merchandise. Learn to use Adobe Photoshop, Illustrator, and other publishing tools to create stunning visuals for everyone to see. Through SMA for Hire, we also provide you with opportunities to work with real clients, applying the skills you have learned and building your resumes and portfolios at the same time!

Email lileol@sfu.ca for more details!

E-Communications Committee

E-Communications represents the media lifeblood of SMA. Through the SMA website and the SMA Youtube Channel, we connect with the SFU student body and promote SMA events, and activities. This year we have a revamped website as well as a heavy focus on producing viral videos and creative projects that focus on consistency, creativity, cleverness, and consistency. We are currently in production of “The Marketing Club”, an online mockumentary mini-series focusing on the daily ins and outs of SMA’s Board of Directors and members.

Email jya64@sfu.ca for more details!